Realizacja strategii CSR wybranych przedsiębiorstw poprzez przedsięwzięcia sportowe
CSR strategy implementation of chosen enterprises through sports projects

Summary/Abstract: The article presents an idea potential and social mission of Corporate Social Responsibility in comparison with contemporary management aspects. The main goal of the following publication is description of CSR strategy implementation through not-classified sports projects. The study defines basic terms and discusses the significance of CSR strategy in formulating and realizing the strategy of enterprise management. It characterizes essential areas of responsible business and guidelines of the ISO 26 000 norm on the investment and commitment to sport. The article shows the ways of informing and reporting of sports activities according to CSR principles.

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