Targi jako element strategii marketingowej przedsiębiorstw transportowych i logistycznych
Fairs as an element of marketing strategy used by transport and logistic enterprises

Summary/Abstract: The main purpose of the article is to stress the meaning of fair in the marketing activity of transport and logistic enterprises. Several dozen transport and logistic events are organised in Europe every year. Studies conducted during the events confirm the dynamic increase in the number of participants, not only exhibitors, but also visitors. Currently, a fair has become a fundamental place of presentation of logistic innovations and a crucial determinant shaping the actions of market entities.

• Details
• Contents