Havayolu Taşımacılığında E-Tatmin, E-Sadakat, Ağızdan Ağıza İletişim, Daha Fazla Ödeme İstekliliği Arasındaki İlişkilerin İncelenmesi: Pegasus Havayolları İncelemesi
The Analysis of Associations Among the E-Loyalty , E-Satisfaction, WOM, Willingness To Pay More in the Airline Passenger Transportation: Pegasus Airlines Analysis

Summary/Abstract: Digitalized applications, day by day, in airline passenger transportation are becoming increasingly widespread. Therefore the purpose of this study, the passengers who are buying tickets in the digital platform, is to determine associations among the e-satisfaction, e-loyalty, wom and willingness to pay more by means of seeking out on passengers of the Pegasus Airlines which is operating low cost network carrier. In the study, four different scales which were used, were first subjected to exploratory factor analysis and reliability analyzes in order to use them conveniently, followed by confirmatory factor analysis which was developed to measure the related scales validity of the final model. As a result of confirmatory factor analysis, relevant hypotheses were tested by determining that the developed structural equation model is meaningful and the values appeared acceptable goodness of fit. According to analysis results, the structural equation model statistically found significant and it is seen that there are positive and good associations between e-satisfaction and e-loyalty, between e-satisfaction and wom, between e-loyalty and wom, between wom and willingness to pay more in the airline passenger transportation. As a result the model statistically have found significant, it has been determined there are positive associations among the e-satisfaction, e-loyalty and wom e-loyalty, wom and wom willingness to pay more. In addition, e-satisfaction and e-loyalty levels statistically don’t indicate significant changes in terms of respondents’ demographic traits in general.

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