L’intertextualité dans la publicité roumaine et française
Intertextuality in Romanian and French advertising

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Summary/Abstract: It is designed by intertextuality the allusive reference of a text to anotherprevious text. The intertextual functioning can be defined as a mechanismby which a text T2 is emiched by certain semantic values coming from itsintertext Tl. The concept of intertextuality which relies on quotes, loans,plagiarisms, pastiches and parodies reinserting an individualized text in anentire cultural discourse different from that to which the text was producedis, certainly, productive.

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