ADVERTISING PERSUASION Cover Image

LA PERSUASION PUBLICITAIRE
ADVERTISING PERSUASION

no

Author(s): Maria Ana OPRESCU
Subject(s): Language and Literature Studies, Applied Linguistics
Published by: EDITURA ASE
Keywords: ambiguity; meaning; polysemantism; resource; slogan

Summary/Abstract: The deliberate rendering the message ambiguous that the advertising textapplies represents one of the advertising persuasion techniques and it isextremely used by the advertising creators. Thus, they exploit the languagecapacity of accepting more interpretations in certain cases, renderingambiguous the advertising text – by polysemy for example –, imposes amultiple reading. The two meanings coexist for the purpose of innovationand creativity, typical of the advertising language. Homonymy, homophony,synonymy, represent other procedures – frequently used in the advertisinglanguage, and we are going to mention them within the lines below.

  • Issue Year: 10/2009
  • Issue No: 19
  • Page Range: 53-60
  • Page Count: 7
  • Language: French
Toggle Accessibility Mode