Enseigner une langue à des fins professionnels
Teaching a Language for Profesional Purposes

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Summary/Abstract: In D. Rosenwasser’s and J. Stephen’s opinion (2008), the rhetorical analysis is askill, since it shows how a piece of communication “seeks to enlist our support and shapesour behaviour”. The present book review presents Lora Constantinescu’s Ph. D. thesis onpersuasive communication in the German and Romanian advertising of middle 90-ies(published in 2006).The author’s purpose is to reveal aspects of this interdisciplinary topic from thepoint of view of economics/marketing, communication theories and linguistics (here textstylistics and rhetorics), while partially applying a complex analysis model from theGerman-English scientific research field. The author examines in basic 10 chapters andwith the help of a large corpus of print ad texts the rhetorical values of the figures ofspeech on the one hand, and aspects of persuasive reasoning in the print advertisingmessages, in certain selected domains (cars, ICT, banking/insurance) on the other hand.

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