Analysis and evaluation of foreign expansion of Polish enterprises Cover Image

Analiza i ocena ekspansji zagranicznej polskich przedsiębiorstw
Analysis and evaluation of foreign expansion of Polish enterprises

Author(s): Katarzyna Żak
Subject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu w Białymstoku
Keywords: ekspansja zagraniczna; eksport; franchising; bezpośrednie inwestycje zagraniczne (BIZ); internalization; export;foreign direct investment (FDI);

Summary/Abstract: The transformation which took place after 1989 and the accession to the European Union provided a boost to the internationalization of the Polish economy and individual business companies. The first part of this paper presents general considerations associated with internationalization activities, the motives which guide investors, and the characteristics of different forms of expansion into foreign markets. The main purpose of the second part of the paper is to offer a diagnosis of selected forms of activity of Polish companies on foreign markets, such as export, franchising, and direct foreign investment. The paper uses the method of critical literary analysis and bases on a variety of statistical data from such institutions as: Central Statistical Office of Poland, NBP, and UNCTAD.

  • Issue Year: 86/2017
  • Issue No: 2
  • Page Range: 74-92
  • Page Count: 19
  • Language: Polish