„Dieta z pudełka” ‒ motywacje osób korzystających z gotowego cateringu dietetycznego
'Diet in a box': motivations of people using diet food delivery

Summary/Abstract: The article is based on in-depth interviews conducted with customers of diet food deliveries. It aims at investigating the motivations of this service’s clients for using the service. It also makes an attempt to reveal, how this service is helpful in achieving the body ideals of the interviewed.

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