Wybrane czynniki wewnętrzne i zawnętrzne w kształtowaniu modelu biznesu
Selected internal and external factors in shaping of the business model

Summary/Abstract: The purpose of this article is to show selected internal and external factors influencing the shaping of the business model company. With regard to internal factors, attention was focused on the importance of human capital as a component of intellectual capital in creating value for the enterprise and customers. In the context of external conditions, the variability of the environment was indicated along with the increase in the importance of managerial capabilities generated within the organization as well as relative skills in shaping the inter-organizational relations. The method of analyzing literature is used in the study and in relation to empirical considerations, the observations of practical experience regarding shaping the business model are presented.

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