Marketing i logistyka na potrzeby wsparcia ekologii w firmie Hans Aa
Marketing and Logistics for the Purposes of Supporting the Ecology in Hans Aa Ltd
Author(s): Józef PerencSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: renewable energy; production; ecology; logistics; marketing
Summary/Abstract: The objective of the article is presenting the influence of marketing and logistics on the improvement of service and production of Hans Aa enterprise in Piła. The article shows importance of marketing and logistics in creation of profits, building competition advantage and searching for and acquiring new clients for the further growth of the enterprise. The company specialises in producing tilts for eco-companies that produce installations for renewable energy.
Journal: Marketing i Zarządzanie
- Issue Year: 44/2016
- Issue No: 3
- Page Range: 223-233
- Page Count: 11
- Language: Polish