Innovation on Spices and Spice Products Market Cover Image

Innowacje na rynku przypraw i produktów przyprawowych
Innovation on Spices and Spice Products Market

Author(s): Joanna Newerli-Guz
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: innovations; spices; spice products

Summary/Abstract: Innovations cost money but they are the only way to enable the company to launch a new product or service on the market, or find a products/services place on the new market. The article presents the definitions of innovation, their division and characteristics. The article also presents innovations on the spices and spice products market: technological innovation directly associated with the production process, product innovations related to the product and the marketing innovations associated with the change of marketing strategy.

  • Issue Year: 44/2016
  • Issue No: 3
  • Page Range: 361-369
  • Page Count: 9
  • Language: Polish
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