Instytucje kultury jako ogniwa dystrybucji marketingowych produktów miast
Cultural Institutions as Distribution Links of City Marketing Products

Summary/Abstract: The article presents the cultural institutions as entities which making possible the distribution of city marketing products. For this purpose the local cultural institutions are highlighted, including the basic tasks of local governments in the scope of their organization. In the later part of the article there is analyzed the city marketing products offered through cultural institutions. The ways of distribution of the analyzed products the point of view of territorial marketing are characterized.

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