Strategia rozwoju turystyki jako narzędzie kreowania lokalnej marki turystycznej na przykładzie powiatu gryfińskiego
The Tourism Development Strategy as the Tool of Creating the Local Tourist Brand on the Example of the Gryfino Poviat

Summary/Abstract: The article concentrates on problems connecting with the elaboration of the local tourist strategy. The very important place in this kind of strategy occupies activities connecting with creation of the local (poviat level) tourist brand and marketing operations. The Gryfino poviat (administrative district) located in the Zachodniopomorskie voivodeship was the main research area. This district prepared his own local tourism development strategy in the years 2015-2016 for being more competitive and modern on tourism market. The elaboration of the strategy indicates that local authorities perceive tourism sector as an important tool of further development and in the future perspective - a tool for creating a unique tourism brand for attracting tourists and creating the image of the Gryfino poviat as a tourist attraction with natural and anthropogenic attractions that constitute an alternative for other destinations.

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