Komunikacja marketingowa w organizacjach non profit jako dialog z otoczeniem
Marketing Communication in Non-Profit Organizations as a Dialogue with the Environment

Summary/Abstract: Communication plays an important role in marketing strategies of both companies and institutions or organizations. The aim of the article is to show that non-profit organizations recognize the importance of marketing communications and they apply different marketing tools as part of their operations. Here, particular attention should be paid to the use of the Internet in this regard. Maintaining a dialogue with the environment means that the organization’s activity does not go unnoticed; what is more, it can bring tangible benefits. The article analyses relevant literature, statistical materials of different organizations as well as the findings of the authors’ own research. The survey shows that the websites of organizations have been used as the means of collecting, transferring and exchanging information.

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