Budowanie marki osobistej w mediach społecznościowych
Building a Personal Brand in Social Media

Summary/Abstract: The objective of the article is to present the most important components and functions of a personal brand and the process and principles of its building in social media. Proper brand image may indeed affect the situation of the individual in the labor market and establish new business contacts. It is therefore necessary to recognize available social media, know their specifics, consider their using and adapting the published content to the expectations of their users. Increasing number of channels increases the chance to maximize communication range but at the same time requires close and constant coordination. However, there are examples of people who thoughtfully build their image in social media and are worth following.</span>

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