Cultural Differences and Barriers in Communication
and Functioning of an International Organisation
Cultural Differences and Barriers in Communication
and Functioning of an International Organisation
Author(s): Alicja Fandrejewska, Katarzyna WasilikSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: culture; cultural barriers; international organisations
Summary/Abstract: Cultural determinants constitute an essential factor shaping the system of values professed by a given group. It is this system that is largely responsible for determining behaviour, communication or approach to cooperation. Cultural differences ininternational organisations often generate barriers to communication with the environmentas well as management problems. The article presents the discussion on the subject of culture and its basic concepts as well as their influence on the activity of international enterprises to be found in literature. The paper presents and discusses findings from recent studies into communication and management problems related to cultural differences faced by international organisations which operate in the territory of Poland. The article is of the research nature.
Journal: Handel Wewnętrzny
- Issue Year: 372/2018
- Issue No: 1
- Page Range: 203-215
- Page Count: 13
- Language: English