O kreativnosti u vremenu medija
On Creativity in Times of Media

Summary/Abstract: Today we think of creativity mostly in regards to innovation, but also great achievements of human spirit, important art pieces from the past, as well as liberty, even though we live in times of confinement. In spite of the present-day illusion of countless possibilities, the contemporary man is free to act only according to the imperatives set by market, which presents the dominant paradigm of our era. Thus, even creativity is used for the purposes of wealth accumulation. This paradox is evident in the context of media worlds too, since the new media ambience (which is perceived as a creative one) correlates to the society of control, despite the fact that many practices of resistance use or rely upon new technologies and the social patterns generated by them. In this paper we will look closely at the possibilities of creative doings, as the ones critically oriented towards the freedom, and in regard to the present media culture.

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