Prostor – mediji – umjetnost Jedan pogled na suvremenost
Space, Media, Art. A View on Contemporaneity

Summary/Abstract: This paper examines, from the perspective of philosophy of media, our comprehension of space in the context of media culture and entertainment industry. The notion of space, while being based on Kant’s assumptions of unity and infinity of pure spatiality, will be discussed mostly regarding its technological genesis and applications within the domains of arts and contemporary media. Consequently, we will look into the phenomena of virtual space (VR) and augmented space (AR). After the period during which they were treated as “technological attractions”, they are being increasingly used by creative industries – VR cinema, partly theatre, and video games. Their fate is thus related to the commercial exploitation which, reversibly, leads to their complexification and multiplication, as well as the further development carried out for profit. The paper attempts to address – from the critical standpoint – these transformations of their primary roles: from technological attraction, through artistic media, to the resource for commercial exploitation.

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