UTICAJ SPECIFIČNE MANIFESTACIJE NA PERCEPCIJU TURISTIČKE DESTINACIJE – PRIMJER SARAJEVO FILM FESTIVALA
THE IMPACT OF A SPECIFIC EVENT ON THE PERCEPTION OF A TOURISM DESTINATION - THE CASE OF THE SARAJEVO FILM FESTIVAL

Summary/Abstract: The paper points to the underused possibilities of influence of the Sarajevo Film Festival, with aim of creating a positive tourist perception of the city of Sarajevo. This paper aims to determine how the Sarajevo Film Festival affects the tourist perception of the city of Sarajevo. One of the goals is to provide, on the basis of survey results, recommendations for a more efficient use of the Sarajevo Film Festival as a factor of event tourism in creating an authentic and recognizable tourist product of Sarajevo. The Sarajevo Film Festival is one of the most prominent film festivals in the Southeast Europe. It is held every year, since 1994 in Sarajevo, and has average visit of about 100,000 film fans. The research part of the paper analyzes the influence of the Sarajevo Film Festival on the motivation of foreign tourists to come to Sarajevo, the quality of experience of foreign tourists’ stay in Sarajevo, their future plans to visit Sarajevo again and their willingness to recommend other people to visit Sarajevo. In this paper it was implemented quantitative approach to research, which included data collection through surveys (Face to Face) of respondents, with the use of questionnaires which were especially created for this study.

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