The Influence of Social Media Marketing on the Company’s Share Prices
The Influence of Social Media Marketing on the Company’s Share Prices

Summary/Abstract: In the contemporary world conservative and old-fashioned marketing strategiesdo not work to the advantage of the launching company. In order to gain the competitiveedge and then retain the competitiveness on the market, companies should keepabreast of the fast changing world by stocking up on modern marketing tools cateringfor the needs of burgeoning generation Z, soon to have the biggest purchasing power ofall. Admittedly, there is a growing trend towards communicating and purchasing goodsonline. A company which desires to be the leader in its field should take advantage ofthe virtual ways of promoting itself. This paper examines whether social media marketingaffect significantly the company’s share price. Conducted research is based on qualitativeand quantitative data analysis from sources like Eurostat dataset, Stooq, Google Trendsand Bankier.pl.

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