Meaning and the Role of the M-commerce
in the 21st Century
Meaning and the Role of the M-commerce
in the 21st Century
Author(s): Anita Fajczak-Kowalska, Magdalena KowalskaSubject(s): ICT Information and Communications Technologies
Published by: Społeczna Akademia Nauk
Keywords: e-commerce; m-commerce; mobile devices; IT solutions
Summary/Abstract: The development of information technologies, especially mobile networkand the Internet, has created new opportunities for access and exchange of information,but also for doing business. Sales companies must constantly respond to customerexpectations and needs. This results in innovative technological solutions.In order to meet the expectations of individual and institutional consumers, mobilecommerce was created from electronic commerce, which is designed for wireless devices(such as smartphones and tablets).Companies use mobile systems that are part of a computerized management systemthat includes planning, implementation, and control of freight traffic using a wirelessdevice. Mobile systems allow employees to remotely, instantly enter, complete, andaccess data at their current location. It facilitates and accelerates activities related tosales (from picking up, warehousing, selling and printing all necessary documents).The aim of this article is to present the theoretical and practical aspects of mobilecommerce. The active use of mobile devices in the context of purchase by Internetusers (in Poland 2015 and 2016) and use of mobile devices in business (in Poland,2016) according to the report of Gospodarka Elektroniczna, M-Commerce. Kupuję mobilnie.Also the subject solutions using m-commerce, proposed by the Syriusz companyhas been discussed, as well as ssisting in the field through an IT system consistingof the following modules: HermesMobil, HermesRMP, Interviewer, Voyager.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 4.2
- Page Range: 157-166
- Page Count: 10
- Language: English