Zarządzanie relacjami z klientami w epoce mediów społecznościowych i Internetu rzeczy
Customer Relationship Management in the Age of Social Media and Internet of Things

Summary/Abstract: Marketing concept emerged as a customer-centered business philosophy. Thejob is to find not the right customers for your products, but the right products for yourcustomers. Social media listening promises to re-shape and re-engineer market research.This trend can perhaps be best described as Big Data, the integration and utilisation of theelectronic wake of information created by citizens, customers, and organisations. Primaryobjectives of the data mining process are to effectively handle large-scale data, extract actionablepatterns, and gain insightful knowledge. Because social media is widely used forvarious purposes, vast amounts of user-generated data exist and can be made available fordata mining. The Internet of Things is an emerging topic of technical, social, and economicsignificance. The main strength of the IoT vision is the high impact it will have on severalaspects of every-day life of potential users. For consumers, new IoT products are movingus toward a vision of the “smart home’’, offering more security and energy efficiency. A fragmentedenvironment of proprietary IoT technical implementations will inhibit value forusers and industry. The attributes of many IoT implementations present a new securitychallenges.

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