ПРОУЧВАНЕ РОЛЯТА НА ВИНЕНИЯ ТУРИЗЪМ ЗА УСТОЙЧИВОТО РАЗВИТИЕ НА РАЙОНИТЕ ЗА ПРОИЗВОДСТВО НА РЕГИОНАЛНО ВИНО В БЪЛГАРИЯ (ДУНАВСКИ И ТРАКИЙСКИ)
RESEARCH ON THE IMPORTANCE OF WINE TOURISM FOR THE SUSTAINABLE DEVELOPMENT OF REGIONAL WINE PRODUCTION AREAS IN BULGARIA (DANUBE AND THRACIAN)

Summary/Abstract: The goal of the study is to explore the role of wine tourism in the sustainable regional development of the North (Danube) and South (Thracian) wine-growing regions. The tasks are related to: studying the attitudes of the local business offering wine tourism to the policies and instruments for its development, its competitive potential and importance for sustainable regional development; analysis of the wine tourism product, according to the outlined regional specifics of the studied areas; defining specific recommendations and measures to promote the role of wine tourism as a highly competitive product attracting solvent customers with recognized social and cultural status and bringing high added value to the local community and regional development. The thesis is that Wine Tourism, as a rapidly growing branch of modern economy, can significantly contribute to sustainable regional development by helping to increase the recognition and validation of regional product brands, increase entrepreneurial, investment and tourist interests in a certain destination and promote its positive image on the international and domestic market. The results of the quantitative analysis of wine producers' attitudes towards the policy of development of wine tourism in Bulgaria have been summarized in the study. In order to solve the problems that have been identified, specific recommendations and measures have been developed to support the sustainable development of the wine-growing regions under study.

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