Consumerism - a paradigm of contemporary design
Consumerism - a paradigm of contemporary design

Summary/Abstract: Why did we start the design process with the object and not by looking at the system, first? Can design respond to challenges, or is it a victim of its own success, for serving industry, consumerism and global political agenda? How could design deliver more sustainable production and consumption concepts, together with improvements in the quality of human life and other co-existing life forms? How does the role of the designer evolve, since the expectations grow and take into consideration questions about the faith of the planet? Designers and all those who call their design efforts, need to question their role in the XXI century. This research tries to answer these questions, as "consumption has become a value that determines the individual way of being.”[1]The goal of this project is to clarify the relationship between design and consumerism in order to find the best solutions for the problems caused by consumption, through design.

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