Influence of media on the social significance of design products
Influence of media on the social significance of design products

Summary/Abstract: The advertisement went from promoting a product for what it does, or what it tastes like, to it`s social significance. Relationships between people are transferred to the level of alienated relations between objects, because objects become powerful emotional symbols of the way individuals wants to be perceived. The products have always had an emotional significance; what is new, is individuality.The design products are a representation of the self, ways in which people can tell the world who they are. Even children are educated that what they consume is what will define them as individuals. Influence of media is stronger among them, manipulating parents that their children will become "better" if they consume a certain design object or brand. In the context of acceleration of the change, when technology overpass education, our attitude against objects reflects fundamental value judgments.

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