W temacie zabawy - zabawa temate. Ludyczność tematyzowana w środowiskach konsumpcyjnych
On Playfulness : Playfulness as the Subject. Ludic Elements

Summary/Abstract: The article presents the problem of a consumption space as a themed ludic space. Theming is shown as one of the main strategies in the design of modern cities. Themed ludic space is analysed from two perspectives: producer/designer, who specifies the rules of the game (commodified ludic space) and consumer/user, who submits himself or play against the imposed rules (subversive ludic practice). Such an approach allows to present the problem of a themed space as posing a field for negotiation between consumers and producers of the city. As a result of increased demand for themed entertainment, the process changes the specific of urban space, while restoring its traditional value of ludic practice.

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