Investments in Tourist Potential of Serbia in Order to Have a Better Marker Recognizability Cover Image

Investments in Tourist Potential of Serbia in Order to Have a Better Marker Recognizability
Investments in Tourist Potential of Serbia in Order to Have a Better Marker Recognizability

Author(s): Violeta Kocić, Milijanka Ratković, Ranko Marijanović
Subject(s): Tourism
Published by: Fakultet za poslovne studije i pravo
Keywords: tourist recognizability; investments; market position

Summary/Abstract: The paper is aimed at giving recommendations towards greater investments of the country in the needs of development of all tourist destinations of Serbia. The paper is of theory-research type. In the first part of the paper, I have dealt with the need for funds investment, the aim of investments is not only the sustainability of continuous development, but also market recognizability of Serbian destinations, satisfaction of needs of foreign and domestic visitors. In the second part of the paper, I have presented all the potential of Serbia and all the advantages that it possesses by using research method. Based on data from the research on tourist resources I have determined that Serbia has an exceptional potential for investments that will contribute to its better recognizability of tourists.

  • Issue Year: 7/2017
  • Issue No: 20
  • Page Range: 85-95
  • Page Count: 11
  • Language: English
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