Rozwój regionów dzięki podnoszeniu atrakcyjności produktu narciarskiego - rola organizacji Polskie Stacje Narciarskie i Turystyczne
Regions Development Due to an Increase of Ski Product Attractiveness - The Role of Polish Association of Ski and Tourist Resorts
Author(s): Jadwiga BerbekaSubject(s): Economy, Business Economy / Management, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: ski tourism; tourist product; ski resorts; regional development
Summary/Abstract: The aim of the article is the discussion of the role of non-government organization: Polish Association of Ski and Tourist Resorts (PASTR) as the platform of ski resorts cooperation in creation, running the business and development. The category: ski product was analyzed from marketing point of view. Factors boosting its attractiveness were pointed out. The estimation of the economic value of Polish ski resorts in the season 2015/2016 was conducted. The value reached 0,49% of Polish GDP. In mezzo scale it is much higher. The contribution of PASTR is crucial
Journal: Ekonomiczne Problemy Turystyki
- Issue Year: 41/2018
- Issue No: 1
- Page Range: 67-74
- Page Count: 8
- Language: Polish