Analiza wykorzystywania wybranych usług biznesowych przez polskie przedsiębiorstwa turystyczne
The analysis of use of selected business services by Polish tourism enterprises

Summary/Abstract: The subject of the paper is the relationship between the entities of the Polish tourism market and the companies offering highly specialized business services. These services have focused for some years a growing interest of both academics and entrepreneurs. This is due to the role of such services in the creation of competitive advantage, including the increase of their innovation. The aim of this study is to determine the level of use of selected business services for tourism sector in Poland. In the theoretical part of the paper the English and Polish language literature devoted to knowledge-intensive business services and their relations with the tourist market was reviewed. The empirical part is based on the results of surveys conducted by e-mail in the first quarter of 2013. They revealed that advertising services were used the most often by tourism enterprises. Therefore the analysis of these relations is undertaken in the paper.

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