Turystyka biznesowa w Krakowie na tle wybranych miast polskich
Business tourism in Krakow versus other Polish cities

Summary/Abstract: For many years, the government of the city Krakow has drawn a lot of attention to the development of business tourism in the city. An example of this is annual research on the convention industry in the city, promotional campaigns for the city of Krakow at key world business tourism trade fairs, and local initiatives transferring knowledge to industry. The convention infrastructure currently under construction in Krakow (four new buildings) as well as the large offering of conference rooms in existing hotels also encourage the use of its potential. The paper analyses the results of studies and data obtained from Poland’s Central Statistical Office to describe the position of Krakow in the business tourism market – also called the convention industry. The city of Krakow is compared to Warsaw – the principal competitor in the country, and several leading Polish cities – Wrocław, Poznań and the Gdansk-Sopot-Gdynia urban area. The relationship between the number of conventions and the number of participants, as well as the number of places in conference rooms was used in the analysis. The results indicate several weak features in the development of business tourism in Krakow and its potential against that of the competition.

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