THE CONNECTİON BETWEEN THE LOGO CHANGE AND THE CORPORATE IDENTITY: A SAMPLE FROM YÖRSAN (A TURKİSH DAİRY PRODUCT COMPANY) RECREATİNG THE COMPANY’S IDENTİTY İN 2015 Cover Image

LOGO DEĞİŞİMİNİN KURUMSAL KİMLİKLE BAĞLANTISI: 2015 YILINDA KİMLİK TAZELEYEN MARKA YÖRSAN ÖRNEĞİ
THE CONNECTİON BETWEEN THE LOGO CHANGE AND THE CORPORATE IDENTITY: A SAMPLE FROM YÖRSAN (A TURKİSH DAİRY PRODUCT COMPANY) RECREATİNG THE COMPANY’S IDENTİTY İN 2015

Author(s): Elif Yıldız, Gültekin Akengin, Birsen Çeken
Subject(s): Aesthetics, Present Times (2010 - today), Marketing / Advertising, ICT Information and Communications Technologies
Published by: Sanat ve Dil Araştırmaları Enstitüsü
Keywords: Corporate identity; visual identity design; brand; logo;

Summary/Abstract: An increase in the means of communication with the development of technology has brought companies the necessity to introduce their products and services in by using distinctive marketing strategies and visual identity designs. Being notable in this period which is filled with work and rivalry is a significant element. Logo playing a significant role in the design of visual identity represents the strength of a company and a brand. The companies which keep pace with the recent technology and understand the significance of distinctiveness have gone into reorganization by either changing their visual identities completely or changing their logo design that form their visual identity. The companies reforming their company images to keep pace with the changing world has been being recreated by changing their corporate identity namely; their images. Companies entering into the image refreshing competition commence to this change with their logos. The aim of this research is to analyze critically the old and new logos of Yörsan Company- which has gone into the reorganization of its logo in 2015 - in terms of fitting for the purpose, simplicity, memorability, readability, applicability, uniqueness and in line with the aesthetic qualities and convenience to the sector.

  • Issue Year: 5/2016
  • Issue No: 25
  • Page Range: 1401-1411
  • Page Count: 11
  • Language: Turkish