The application of design thinking in small and medium enterprises
The application of design thinking in small and medium enterprises

Summary/Abstract: Design thinking is the modern method of creating innovative solutions used by large and well-known companies around the world. It could be a solution for smaller business entities to encourage them to intensify the undertaken innovative actions and permanent development. The research goal was to determine whether project thinking is also used in the sector of small and medium enterprises, and if so, what are the scope and possibilities of its application. The research was based on the analysis of Polish and foreign literature and on the results of researchwhich was carried out by foreign reasercher. It was found that business entities operating in the SME sector implement the concept of design thinking, and through the use of creativity and design thinking techniques can create innovative solutions.

• Details
• Contents