The evolution of critical illness insurance product design on the Polish insurance market in the context of international trends
The evolution of critical illness insurance product design on the Polish insurance market in the context of international trends

Summary/Abstract: The first critical illness insurance was sold in 1983 in South Africa. As was determined in the research process, the first critical illness insurance in Poland was commercialized in 1995. Since that time, it has become a standard insurance cover offered in many markets around the world. This type of insurance has also achieved an established position in the product range offered by domestic insurers as an additional cover to life insurance policies especially. The purpose of this paper is to reconstruct and present the evolution of critical illness cover in the product range domestic insurers offer from the product design point of view. The international background of the analysis applies primarily to those markets which have significantly affected the worldwide development of critical illness insurance products (South Africa, United Kingdom, the United States, Australia and East Asia). The author tries to generalize the dimensions of the product development which were identified as dominant. The time scope of the analysis involves the period between introduction of the first critical illness insurance onto the Polish insurance market and January 2017.

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