Трансформации и метаморфози на термина „дизайн“
Transformations and metamorphoses of the term “Design”

Summary/Abstract: The term “design” has already become an element of our daily vocabulary. From novelty, design has become something ordinary and ordi¬nary, losing some of its original charm unfortunately. The basic term of several professions – “design” – in the 1960s and 1970s was still an “ex¬otic” word, mainly found in some more spicy jokes, and today it is being used not only by specialists but also in everyday speech and has already become a part of the everyday vocabulary and of the most uninformed cit¬izen. Everyone says: “What design .. !!!” when a shiny new car passes by, or you see a new audio video device or a garment. Popularity often does not prevent the term from being misunderstood and the worse – interpreting quite a bit. For many journalists designers are mainly fashion cutters and seamstresses. This shows that the clarification of the emergence and semantics of this basic concept is still relevant.

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