Yeşil Satın Alma Davranışının Algılanan Tüketici Etkinliğine Etkisinde Çevresel Kaygının Aracılık Rolü
The Role Of Interest in Environmental Effects of Consumer Activities Determined by Green Purchasing Behavior

Summary/Abstract: This study was carried out in order to determine the mediating role of environmental loss between green purchasing behavior and perceived consumer activity in consumers living in Burdur. The survey covers consumers living in Burdur and a survey method was used as a data collection tool. Hierarchical regression analysis was used to determine the mediating role of environmental behavior on the perceived consumer efficacy of green buying behavior. According to the results of the study, the increase in green purchasing behavior affects perceived consumer activity in the positive direction and environmental concern can reveal perceived consumer activity in consumers. In addition, hierarchical regression analysis revealed that environmental involvement has a partial mediating role between green purchasing behavior and perceived consumer activity.

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