Hedonik Alışverişin Bazı Demografik Değişkenler Açısından İncelenmesine Yönelik Bir Alan Araştırması
A Field Study of Hedonistic Shopping in Terms of Some Demographic Variables

Summary/Abstract: One of the distinctive characteristics of the changing consumer world with the globalizing competition environment is that the emotional dimension of consumption is important. When the scope of hedonistic shopping is taken into account, it is seen that the consumers are reflected in the way of being happy, getting pleasure, emotional content and showing themselves. For this reason it has been understood that hedonistic consumption is the subject of further research. This research was conducted in order to measure whether or not the student's consumption of hedonistic commodity, which expresses the pleasure dimension, differs according to some variables. Independent sample t test and one way ANOVA were used to test whether there was any variation in some variables of hedonistic exchange in university students in the study conducted by survey method. According to research findings, when there is a difference between the age, marital status and educational status of the students; gender, income level of households and the place where they lived.

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