İçerik Pazarlamasına Yönelik Bir Literatür Taraması
A Literature Screen for Content Marketing

Summary/Abstract: Consumers nowadays have their desires and wishes increased with changing environment conditions and the convenience of developing technology and access to information has made consumers more equipped. Consumers are trying to obtain the desired product by investigating the goods and services more suited to their desires and wishes, rather than accepting the products they offer themselves. In this context, businesses need to bring to a level that will provide consumers with better quality and faster information that will satisfy their desires and expectations. In fact, the phenomenon that will enable the consumer to pass on this power is expressed in the literature as content marketing. Keeping existing customers in their hands who use content marketing as a marketing strategy plays a key role in attracting potential customers. In this study, literature review was conducted on the concept of content marketing, its objectives and how an effective content marketing strategy should be.

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