Дигиталният политически диалог и социалните мрежи
Digital Political Dialogue and Social Networks

Summary/Abstract: The article focuses on the changes that social networks bring about in digital political dialogue. The author analyzes the background to the inclusion of social networks in political communication, and specifically, Donald Trump's use of tweeting accounts as a main channel of communication. The underlying hypothesis is focused on the implications for digital political dialogue when the use of technological innovations outpaces moral criteria and professional and intellectual maturity.The article also analyzes the motivations of Donald Trump’s virtual followers and the reasons why his tweets have such an impact. The author uses the methods of discourse analysis and rhetorical and interpretive analysis. The empirical study of Trump's tweets is based on the published 2,608 tweets written during his first year as President of the United States.

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