MEDIA MESSAGES IN THE 2019 PRE-ELECTION CAMPAIGN FOR EP IN BULGARIA (TRUD DAILY NEWSPAPER
MEDIA MESSAGES IN THE 2019 PRE-ELECTION CAMPAIGN FOR EP IN BULGARIA (TRUD DAILY NEWSPAPER

Author(s): Svetlana Stankova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: European Parliament; pre-election campaign; content analysis; media reflection; media message
Summary/Abstract: The European Parliamentary elections in 2019 have a significance that it hasnever had before. The European Parliament as the only directly elected EU institution is at thecenter of the current debate on the future of Europe. It is supposed that the results of the 2019elections will contribute to shaping this future. The media as a political mediator have an importantrole in informing citizens and reflecting public opinion. The main purpose of the proposedpaper is to answer the following research question: to what extent media messages during thepre-election campaign in Bulgaria of a non-party national daily “Trud” (Labour) are focused onunderstanding the changes to be made to the EP in 2019 instead of tackling of interior politicalissues?

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