ZODPOVEDNÉ SPRÁVANIE PODNIKOV A JEHO VPLYV NA SPOTREBITEĽSKÉ SPRÁVANIE
RESPONSIBLE BEHAVIOR OF BUSINESSES AND ITS IMPACT ON CONSUMER BEHAVIOR
Author(s): Zdenka MusováSubject(s): Social Sciences, Economy, Marketing / Advertising, Business Ethics
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: corporate social responsibility; buying behavior and decision-making; factors of consumer behavior;
Summary/Abstract: Many businesses, regardless of their size, role and position in the market, are now trying to behave more responsibly - ethically, socially and environmentally acceptable to its stakeholders. In the long term such behavior brings them many effects - better economic results, the effect of reputation, customer satisfaction, and employee loyalty. For enterprises is very important, how they are perceived and evaluated not only their customers but also the general public. In this paper we will focus on exploring the impact of responsible corporate behavior on purchasing decisions and behavior of consumers.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 4/2015
- Issue No: 2
- Page Range: 138-147
- Page Count: 10
- Language: Slovak
