Politicile culturale şi marketingul cultural. Impactul Programului Sibiu Capitală Culturală Europeană 2007 asupra dezvoltării urbane
Cultural policies and cultural marketing: The impact of the "Sibiu - European Cultural Capital 2007" Program on urban development

Summary/Abstract: Without any doubt, the Programme .Sibiu . European Cultural Capital 2007. was an important mechanism for the local tourism, but also for the cultural and socio-economic development of the city. The increase of visibility of Sibiu (and of Romania, too) on international level, together with the economical rise, due to the high flow of tourists, had contributed to the rise of the community spirit and civic responsability. The impact of this programme at local level proves the importance of cultural policies in communities, especially if they are implemented with the help of some useful strategies of cultural marketing.

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