Działania MŚP w mediach społecznościowych w świetle badań ich aktywności
SME Activities in Social Media in the Light of the Research of Their Activity

Summary/Abstract: The author of the article is taking into account the subject of Polish small and medium-sized enterprises in social media. As a part of the preparation for this article, an author made observational studies on the activity of SMEs in three selected, the most popular social networking sites in Poland. The possibilities that are opened by SMEs through social media are shown. Gaps in the activity of SMEs in social media, which filling could support the marketing and operational activities of these companies, were indicated. In the article’s summary, the author pointed out the possibilities of extending this research.

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