Reconnaissance of the Ability to Profile a Business Model Focused on Market Niches – Expert Self-assessment in the Machine Sector
Reconnaissance of the Ability to Profile a Business Model Focused on Market Niches – Expert Self-assessment in the Machine Sector

Summary/Abstract: The constitutive purpose of this thesis is an attempt to answer the question: to which degree are Polish production companies operating in the agricultural machinery sector able to profile a market niche-oriented business model? Do the resources and skills held by a company respond to the current needs in this respect? Is there a hierarchy of importance of particular abilities in the assessment of experts (owners and managers); if so, what is it? Achievement of the main goal has required to phrase and fulfill the cognitive, methodical and practical partial goals, the attainment of which was necessary to develop a method of assessment of the ability to profile a business model focused on market niches.

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