Design thinking jako przestrzeń dla przełomowych innowacji
Design Thinking as the Environment for Disruptive Innovation
Author(s): Grzegorz Baran, Janusz BąkSubject(s): Business Economy / Management, Micro-Economics, Methodology and research technology, Economic development
Published by: Społeczna Akademia Nauk
Keywords: design thinking; design management; disruptive innovation; creativity; problem solving; business model;
Summary/Abstract: The subject of this paper is design thinking as an approach to creative thinking and action adapted from the work of the best designers. Design thinking is a method of solving open, complex and ambiguous user problems. As a method based on the the human-centered, exploratory and iterative potential of attitudes towards design practice and reality itself, it holds a number of attractive qualities for disruptive innovation. The purpose of the study is to identify these design thinking qualities that can support organizations in creating disruptive innovations.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 18/2017
- Issue No: 12.2
- Page Range: 233-246
- Page Count: 14
- Language: Polish