Obsługa klienta jako wartość dodana w organizacji usługowej na przykładzie przedsiębiorstwa z branży telekomunikacyjnej
Customer service as an added value in a service organization on the example of a telecommunications company
Author(s): Jacek Dziwulski, Wiesław HarasimSubject(s): Supranational / Global Economy, Business Economy / Management, Marketing / Advertising
Published by: Uniwersytet Przyrodniczo-Humanistyczny w Siedlcach
Keywords: customer service; value added; service organization;
Summary/Abstract: The article presents selected elements of customer service that have an impact on creating added value and creating the organization's competitiveness on the global market. Studies on customer service as an added value of the organization were carried out. The aim of empirical research are the needs and expectations of clients, as a research procedure, the questionnaire technique was used. The questionnaire consists of 16 closed questions. The first part of the questionnaire refers to the service at stationary points, and the second part to the service via Infonetia. The most important directions of changes in the management of the strategic organization were indicated.
Journal: Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego, seria Administracja i Zarządzanie
- Issue Year: 45/2018
- Issue No: 118
- Page Range: 69-76
- Page Count: 8
- Language: Polish