Corporate Social Responsibility as an Employer Branding Tool: The Study Results of Selected Companies Listed on GPW
Corporate Social Responsibility as an Employer Branding Tool: The Study Results of Selected Companies Listed on GPW

Summary/Abstract: For listed companies, employer branding is nowadays not only a choice within the framework of personnel strategies, but a business necessity addressed to the current employees of enterprises, and the future ones. The employer brand is a tool which is effective for the purpose of building a competitive advantage. It makes it possible to treat employees as internal clients, but also confirms the image of the organization as a desired place to attract the most talented candidates. A large percentage of enterprises follow a standard approach to corporate social responsibility tools, while differences result from diverse industries and organization sizes, but the overall strategy is similar.The objective of this article is to present the results of research corporate social responsibility tools which significantly support employer branding in companies listed on GPW (The Warsaw Stock Exchange). The applied research procedure combines the analysis of the literature with empirical research and is based upon searching for the answer to the questions about the relationship between corporate social responsibility and employer branding in the selected listed companies belonging to WIG 20.The studied enterprises have a corporate social responsibility strategy and they have apply employer branding but separately. There is no common strategy in both management areas.

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