Cross-Cultural Research in Cross-Border Regions: Verbal and Non-Verbal Professional Communication. Method and Survey Design
Cross-Cultural Research in Cross-Border Regions: Verbal and Non-Verbal Professional Communication. Method and Survey Design

Summary/Abstract: Cultural understanding, next to language competence, is critical for effective (international) communication. As nations are not necessarily homogeneous in terms of cultural characteristics, it is recommended to shift the (cross-) cultural research focus from nations to smaller units. The authors explain how a selection was made from 11 cultural dimensions, based on extensive literature research, in order to enable a cross-cultural research in a cross-border region; in this case a Euregion.

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