Cross-Cultural Research in a Cross-Border Region: Verbal and Non-Verbal Professional Communication. The Case of the Euregio Meuse-Rhine
Cross-Cultural Research in a Cross-Border Region: Verbal and Non-Verbal Professional Communication. The Case of the Euregio Meuse-Rhine

Summary/Abstract: In this study, the cultures of the five border subregions of the Euregio Meuse-Rhine (EMR) were measured and compared by means of a survey research. The results indicate that the subregions differ most in terms of the (in)formal way of their business interactions. Furthermore, discrepancies were found for the cultural dimensions ‘externalism-internalism’, ‘masculinity-femininity’ and‘monochonism-polychronism’. The results, and more specifically the observed cultural differences, allowed a first exploration of possible effects on professional verbal and non-verbal business communication. This study also shows the importance of cultural research at sub-regional level.

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