Minding the Cultural Gaps between Different Countries - A Real Challenge for the International Managers
Minding the Cultural Gaps between Different Countries - A Real Challenge for the International Managers

Summary/Abstract: The managers that intend to develop their businesses at the global scale are frequently confronted with situations which require skills related to effective communication in diverse cross-cultural contexts. The paper’s aim was to answer the following question: “How can a Cultural Intelligence web platform provide the support for international managers in their search of a specific business culture’s peculiarities?” In this way, we conducted a qualitative research by using the web platform Country Navigator, in order to compare Romania’s cultural profile from business point of view with two representative E.U. countries’ profiles, France, respectively Germany. The main findings of our study outline significant gaps between Romania and Germany and moderate differences between Romania and France. The in-depth analysis of the cultural dimensions also reflects interesting aspects which must be taken into account by the managers. The paper concludes with several recommendations for the managers concerning practical ways to “bridge the gaps” between the cultural profiles of the countries taken into consideration in the study.

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