Instytucjonalne ograniczenia rozwoju dóbr informacyjnych
Institutional limitations of the development of information goods on the example of books

Summary/Abstract: The aim of the article is a try to substantiate the hypothesis that prevailing institutional conditions (including informal) determine the limit of marginal costs of production of information goods. The research material in this article are studies on the development of the written word and modern reports about situation on the e-books market. The researcher’s method has a deductive and eclectic character, which consists in a flexible application of neoclassical and institutional approaches. In the course of the conducted analyzes is found the significance of institutional factors in shaping consumer preferences at the book markets. That is way the extension of neoclassical approach is necessary.

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